our story

We want to eliminate the use of harmful chemicals and reduce the volume of plastic bottles in every Australian bathroom.

- A Grassroots Movement -


A celebration of change towards a simpler, more honest product life cycle and healthier planet.


We say no to plastics and harmful chemicals. 


We want to inspire people to use sustainable products made from natural ingredients.

This reduces the carbon footprint by minimising the life cycle of packaging through careful selection

of green packaging.


Just how good is our packaging? Our packaging is degradable. In just 120 days, up to 60% of the packaging will be dissolved in a residential compost environment.


Eco-Friendly Packaging

Standard plastic/foil bags are made with 100% non-renewable products and it is not degradable.

Our packaging is made 40 to 60% renewable wood pulp starch and is almost completely degradable. Our bags are tested with USA ASTM D-6868 and D-6400 standard which is 100% of wood pulp starch. Based portion will be dissolved in healthy composable in approx. 120 days with residential composting environment facility balance 40 – 60% of packaging is PE from fossil and it contains an additive that helps to breakdown over approx. 10 years. Our bags when disposed and removed and placed in the bin, will have less problem decomposing compared with standard plastic PE.

Australian owned

Grassroots Movement is committed to selling high quality, natural hair care products in Australia, which are kind to the environment and minimise the negative impact to the planet. Recycled Materials is a key factor in our sustainable solution.

Degradable packaging

By prioritising degradable packaging, we believe that we can help shift the market and enhance consumer awareness regarding the impact of their purchasing decisions through our entire natural hair products range in Australia. Put your money towards a solution for environmental issues.

No harmful chemicals

We want to live in a way that betters our planet and believe in maintaining the balance between human activity and natural processes. That is why our products are focused on improving the health of the global ecosystem.